3 min read
Sources:
Form 1-A, Form 1-K, Form 1-SA, Kevin's account, his own videos, press and public records
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Short answer
Kevin Paffrath, 34, is Chairman, CEO, CFO and President, full time. McKay Thomason, 26, is COO. Lauren Paffrath, 35, Kevin’s wife, is Chief Managing Officer. The directors are Kevin, Ross Gerber and William Stewart, Lauren’s father. The Paffrath family trust holds 100% of the voting stock; preferred and non-voting common holders do not vote. The company had three full-time and one part-time employees at the end of 2025. Kevin has put $6,000,000 into the company’s convertible bonds on the same terms as other investors, and by his account more than $6 million of his own cash in total. 123
Voting control: 100% (Paffrath family trust)
Directors: 3 (Kevin Paffrath, Ross Gerber, William Stewart)
Employees: 3 + 1 (full time plus part time, December 31, 2025)
Kevin's bonds: $6,000,000 (same terms as other bondholders)
The officers and the board
The Form 1-A lists Kevin Paffrath, 34, as founder, Chairman, Chief Executive Officer, Chief Financial Officer and President, working full time. McKay Thomason, 26, is Chief Operating Officer. Lauren Paffrath, 35, is Chief Managing Officer and is married to Kevin. The three directors, all appointed at formation on June 22, 2022, are Kevin Paffrath, Ross Gerber and William Stewart, Kevin’s father-in-law. The company had three full-time and one part-time employees at the end of 2025. 12
Who votes
The Paffrath family trust holds 100% of the Voting Common Stock. The a new class of stock does not vote, except on changes to its own terms and as Wyoming law requires, and it converts into Non-Voting Common Stock. The convertible bonds convert into non-voting stock too. No outside investor in any of the company’s raises to date has held a vote. 1
That is a feature of the design, and the filing treats it as a risk factor: investors are relying entirely on Kevin’s judgment and cannot remove him.
Skin in the game
Kevin invested $5,000,000 in the company’s 5% convertible bonds in December 2024 and $1,000,000 more in January 2026, on the same terms as other bondholders. 3
Kevin’s account
I have put over $6 million of my own cash into the company. About 85% of the company’s assets are in real estate versus roughly 2.5% in public securities, in pure alignment with my investing philosophy for this phase of the market cycle.
The YouTube channel
The channel is run by The Paffrath Organization, Inc., a separate company Kevin owns. Ad revenue flows there, not to Reinvest.
Kevin’s account
That is supplementary income to me that Reinvest does not pay a salary for, and Reinvest takes no creative control over the content. The channel heavily promotes Reinvest products, and Reinvest is authorized to place sponsorships on the channel in exchange for reimbursing some of the S corporation’s expenses on a relatively nominal basis. 4
On November 1, 2025, the courses, Alpha Membership, Alpha Report and software operations moved from The Paffrath Organization to House Hack in a common-control transfer with no cash paid. Since then the products the channel sells belong to the company investors own. 2
Related-party dealings
Two property purchases from Kevin or an affiliate, each appraised above the price paid and approved with Kevin absent, are covered in the real estate section. The 2025 option plan, which could pay management heavily if the company reaches set value hurdles after 2030, has its own note in review.
In his own videos
November 2025: McKay found a property flagged by the wedge finder and HouseHack bought it that day. 5
May 2025: Ross Gerber on the board questioning the price Kevin sold to the company for. 6
From the filings: staffing changes
The 2023 statement listed Robert Carey as Secretary and Treasurer and two additional directors since departed from the board. Toward the end of 2024 the company cut to five full-time employees and outsourced functions, per the June 2025 report, and the February 2025 offering statement reported five full-time and no part-time staff. On July 25, 2025 it eliminated the in-house Chief Legal Officer, Treasurer and Secretary role; Kevin took the Treasurer and Secretary roles without added pay and legal work is outsourced as needed. In January 2026 the company identified Spencer Thomason as lead developer in an option grant. 78910
From the annual reports: who has come and gone
2023: four full-time and two part-time employees; officers included a Vice President of Construction who also sat on the board from June 22, 2022 to July 24, 2024, a Chief Legal Officer, a Chief Media Officer, and Robert Carey, Treasurer and Secretary, whose firm was paid for accounting. 2024: Carey ceased to be an officer and director on November 26, 2024; the workforce was downsized and construction, software and accounting were outsourced. 2025: the in-house legal role eliminated July 25; three full-time employees including the officers and one part-time at year end; Lauren Paffrath’s title is Chief Managing Officer. 111213
A founder-controlled company with a three-person board, two of them family, and no shareholder vote for outside investors. That is disclosed on every page of the filing; buy the preferred knowing it. 1
Simply put
✅ Who is in charge
➡️ Kevin runs it and holds every top title. His wife runs the properties. A 26-year-old COO runs operations.
➡️ The board is Kevin, Ross Gerber, and Kevin's father-in-law.
✅ Who gets a vote
➡️ Only the family trust. Preferred shares and the common they become do not vote.
➡️ Preferred holders get a say only on changes to the preferred's own terms.
✅ Skin in the game
➡️ Kevin bought $6 million of the company's bonds, same deal as everyone else.
➡️ His Reinvest salary, about $300,000, is for running the company; nothing is paid to him for YouTube. The channel is a separate company that promotes Reinvest.
Sources
Form 1-A, Directors, Executive Officers and Significant Employees; Voting Rights: “At present, the Paffrath family trust holds 100% of the Voting Common Stock” Open the filing
Form 1-K, Business, employees (3 full-time and 1 part-time) Open the filing
Form 1-SA, Related-party transactions (CEO invested $5,000,000 in December 2024 and $1,000,000 in January 2026 in the convertible bonds on the same terms as other investors) Open the filing
Kevin's account, How the YouTube business fits: “That's supplementary income to me that Reinvest doesn't pay a salary for, and Reinvest takes no creative control over the content.” Read the excerpt
Kevin on YouTube, "topo & carrots, trump kashkoggi murder, epstein" (2025-11-18), at 1:20:26: “this was on the wedge finder, which is kind of cool ... it's for House Hack. McKay found the property. He said House Hack bought today. I thought it was cool that we had predicted it was a wedge.” Watch from 1:20:26
Kevin on YouTube, "Responding to Allegations Against my Startup, HouseHack." (2025-05-16), at 13:47: “I remember Ross Gerber on our board saying, Kevin, I thought you were a capitalist. Why are you selling this for like $200 or $300 thousand less than it's worth?” Watch from 13:47
Form 1-A/A, offering statement for common stock, File No. 024-12302, filed August 24, 2023, Directors, Executive Officers and Significant Employees Open
Form 1-SA for the six months ended June 30, 2025, filed September 29, 2025, MD&A: downsizing to five full-time staff Open
Form 1-U, current report dated July 25, 2025, filed July 31, 2025, Item 7 Open
Form 1-U/A, current report dated December 30, 2025 (first amendment to the option plan), filed January 5, 2026, grant to the lead developer Open
Form 1-K, annual report for 2023, filed August 26, 2024, Employees; Compensation Open
Form 1-K, annual report for 2024, filed April 30, 2025, Compensation, footnote 4 Open
Form 1-K, annual report for 2025, filed April 30, 2026, Employment Arrangements; Employees Open
