1 min read
Sources:
Form 1-SA, Form 1-A, press and public records
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Short answer
Less than a critic might assume, but the figure is not yet on this page. The company has four employees, took no founder salary until January 2025, outsourced its heaviest functions in 2024, and reported income from operations of $539,484 for the first half of 2026 after all overhead. The line-item split of operating expenses between compensation, marketing and other costs will be added from the financial statements. 12
What is on the record
Four employees. No founder salary before January 27, 2025. Construction, software development and accounting outsourced since 2024. Positive income from operations for the first half of 2026 after every expense, which bounds how much overhead there can be.
In 2025 the three officers cost $924,000 with benefits and the board $60,000, against $2.7 million of total revenue for the same year, 2025; marketing is inside a $1.9 million operating expense line the filings do not split. The pay tables are in the annual reports; the auditor’s opinion covers the financial statements, and marketing is not broken out. 1
Simply put
✅ Pay
➡️ Kevin $344,002, Lauren $311,389, McKay Thomason $268,603 in 2025. Ross Gerber $60,000.
✅ Marketing
➡️ Not separated in the filings. Sponsorship reimbursements to the channel are disclosed but not sized.
Sources
Form 1-SA, MD&A, Results of Operations (income from operations $539,484 for the six months ended June 30, 2026) Open the filing
Form 1-A, Employment Arrangements (four employees; 2024 downsizing; founder salary from January 27, 2025) Open the filing
Form 1-K, annual report for 2025 (total revenues $2,707,060; net loss $2,067,022), Statements of Operations Open
