1 min read
Sources:
press and public records, Kevin's account, his own videos
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Short answer
An actively managed exchange-traded fund, ticker PP, that Kevin launched November 29, 2022 through its issuer, holding 25 to 60 U.S. companies he believed had pricing power, with heavy positions in Tesla, Nvidia and Intel before the AI run. Expense ratio 0.76%. It returned about 13% a year on average over its life, went defensive into cash in late 2024, and was closed by Kevin on February 28, 2025 to focus on House Hack. Three sibling funds filed in 2022 never launched. 123
Ticker: PP (NYSE Arca, issued by the fund's issuer)
Launched: Nov 29, 2022
Holdings: 25 to 60 (U.S. companies with pricing power)
Expense ratio: 0.76%
Design
The Meet Kevin Pricing Power ETF launched November 29, 2022 on NYSE Arca with the fund’s issuer as issuer and Kevin’s adviser entity, Plato’s Philosophy, as sub-adviser. It was actively managed, holding 25 to 60 U.S. companies Kevin judged to have pricing power, the ability to raise prices without losing customers. The expense ratio was 0.76%. 12
Kevin’s account
I became a licensed financial adviser in 2022 specifically to launch the fund. It bet heavily on Tesla around $190 a share, plus Nvidia and Intel before the AI moment, companies I believed had real pricing power. 3
Performance
Fund data sites report an average annual return of about 13.01% from inception and about -0.47% over the final year. By Kevin’s account the fund moved heavily into cash in late 2024 and early 2025 on concerns about the labor market, which would explain a flat final year during a strong market. 13
The siblings that never launched
In August 2022 filings were made for three more funds, the Meet Kevin Moderate, Select and All In ETFs. The series idea was abandoned and only Pricing Power launched. 3
The end
Last trade February 25, 2025; termination February 28, 2025; shareholders paid at net asset value. Why Kevin closed it, and what he says about it, is on the closure page.
In his own videos
A concentrated bet on Tesla and Nvidia with a fee, wound down by its manager after 27 months. Closure has its own page. 13
Simply put
✅ What it was
➡️ A fund you could buy like a stock. Kevin picked the holdings.
➡️ Big on Tesla, Nvidia and Intel early.
✅ How it did
➡️ About 13% a year on average, roughly flat in the last year.
✅ How it ended
➡️ Kevin closed it in February 2025 to focus on the company. Investors got their cash at NAV.
Sources
etf.com and stockanalysis.com, PP fund pages (launch, holdings range, expense ratio, returns, last trading day), Open
Wikipedia, Kevin Paffrath (ETF launch and closure), Open
Kevin's account, The Pricing Power ETF: “The fund bet heavily on Tesla around $190 a share, plus Nvidia and Intel before the AI moment” Read the excerpt
Kevin on YouTube, "The Meet Kevin Pricing Power ETF $PP" (2023-05-23), at 0:00: “The Meet Kevin Pricing Power ETF $PP” Watch from 0:00
Kevin on YouTube, "Confronting a Wall Street Suit at the Stock Exchange [Wall Street Bets] -- $PP Pricing Power ETF." (2023-02-04), at 0:00: “Confronting a Wall Street Suit at the Stock Exchange [Wall Street Bets] -- $PP Pricing Power ETF.” Watch from 0:00
